Challenge: Create a visual identity for the lighter, leaner, next generation of Volusion software. Targeted at 18-30 year olds, Material is a sharp, vibrant brand built to empower today’s most innovative and passion-fueled millennial entrepreneurs.
Involvement: This project was an extraordinary opportunity for me to create a brand from scratch. As Senior Visual Designer and I was responsible for site architecture, design components, imagery, content organization and partial copywriting.
Completed in 2016 at Volusion, Inc.