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About Material: Material is a sharp, vibrant brand built to empower today’s most innovative and passion-fueled millennial entrepreneurs.
Challenge: Create a visual identity for Material from scratch.
Solution: What is a genuine representation of millennial entrepreneurs? For one, don't call us millennials. The brand needed to be informal but not sloppy, quirky but not disingenuous, and youthful but not trying too hard. I wanted the imagery and visual presence to embody lively and authentic experiences. I was responsible for all design components, imagery, and content organization.
Completed January 2016 at Volusion, Inc.